Media Alliance Partners

The International Association of Outsourcing Professionals (IAOP) is interested in all aspects of outsourcing on a global level. Our corporate and professional members are diverse in size, industry, region and service focus. Through our member feedback from surveys, research, chapter and event activities, we endeavor to continue expanding our membership benefits to better enhance the value of our organization for all of our members.

IAOP acknowledges the importance of continually communicating a positive outsourcing message through media, not just to the outsourcing community, but to a broader business audience that may be on the verge of entering the outsourcing world.

With this goal in mind, IAOP has formed unique multi-dimensional relationships with strategic Media Alliance Partners.

FORTUNE^® Custom Projects

Since December 1994, when it produced the first-ever special section on outsourcing, FORTUNE magazine has been the leader in communicating and explaining this powerful business tool to America's senior executives. Their special advertising sections consistently have been the largest and most influential in the industry. Ways that FORTUNE and IAOP work together include:

Ř   FORTUNE 's annual special advertising section on outsourcing is consistently the largest and best reviewed, providing the most significant industry visibility available.

Ř   FORTUNE magazine is the exclusive publication partner of The Outsourcing World Summit®, the industry's largest annual gathering, and distributes section reprints to every event attendee.

Ř   Following the section publication, advertisers receive expanded exposure through www.fortune.com/sections, rated as one of the top ten trafficked sites on outsourcing on the Web.

Ř   Section reprints provide advertisers a valuable tool for marketing, investor and public relations.

Current projects that our members can be part of include:

Download  The 2009 Global Outsourcing 100 FORTUNE®  feature.

Download The 2008 Global Outsourcing 100™ FORTUNE® feature.

Download  the prospectus of the  special section titled “IAOP Global 100 Celebration” in the May 3, 2010  Fortune 500 issue.

Great-Idea Business Resources Company Ltd.

Established in 2002, Great-Idea Business Resources supports both international outsourcing buyers and domestic service providers and serves as one of the largest information portals in China. It provides information and consulting services for state and local governments and training services to high level government officials and corporate executives. Great-Idea adheres to the “service creates value” concept and is dedicated to providing the latest information and research for the outsourcing industry, developing the Chinese outsourcing market and promoting international business communication.

Global Outsourcing Resources is Great-Idea’s monthly professional outsourcing magazine and e-magazine that complements its website and weekly newswire. Great-Idea also organizes and produces outsourcing events, conferences and forums throughout China.

The special media alliance between IAOP and Great-Idea provides:

Ř   IAOP members free access to Great-Idea’s website and newswire;

Ř   Member discounts of 50 percent on e-magazine subscriptions;

Ř   Preferential advertising rates to IAOP members;

Ř   Special placement and IAOP authorship of editorial content in the e-magazine, affording IAOP members a valuable mouthpiece to the Asian outsourcing community on issues of timeliness and importance; and

Ř   Member discounts on events produced by Great-Idea.

Outsource Magazine

EMP Media Group

Established in 1983, EMP Media Group began as a contract publisher for local and central government and the private sector in the United Kingdom. Since then, it has increased its business-to-business (B2B) and lifestyle portfolio substantially, with more than 80 consumer, professional, business and sport publications.

Outsource is the only UK magazine that focuses on all aspects of the global outsourcing industry and offshoring business sector. Published quarterly, it is, along with its online companion magazine, the industry bible for outsourcing professionals — providing advice on best practices, in-depth interviews with leading industry figures and thought-provoking features addressing the latest trends and developments.

The special media alliance between IAOP and outsource magazine provides:

Ř   IAOP members free access to the outsource website and newswire;

Ř   Member discounts of 50 percent on print magazine subscriptions;

Ř   Preferential advertising rates to IAOP members; and

Ř   Special placement and IAOP authorship of content in the biweekly newswire, affording IAOP members a valuable mouthpiece to the European outsourcing community on issues of timeliness and Importance.

Nearshore Americas

Nearshore Americas is the only independent online magazine exclusively dedicated to the exported professional services of Latin America and the Caribbean. Nearshore Americas investigates the key trends that underlie the emergence of Americas-based sourcing, providing exclusive interviews and case studies, video reports and other features. Our site is dedicated to providing valid, high quality analysis about developing successful partnerships in the region. Visit www.nearshoreamericas.com to sign up for our free weekly newsletter.

Recent News:

Ř Nearshore Americas founder Kirk Laughlin discusses Nearshoring trends in Latin America and Canada on Business News Network (Canadian Television): http://www.nearshoreamericas.com/1552/1552/

Ř Nearshore Americas analyzes the growing influence of worldwide sourcing leader TCS in the Latin America region: http://www.nearshoreamericas.com/the-latinization-of-tcs-5-nearshore-growth-strategies-for-2010/1285/

Ř The Transformation of Colombia, a portrait of a dynamic country adapting to major global services opportunities: http://www.nearshoreamericas.com/country-profile-colombia/907/

For more information about how you can take advantage of the benefits provided by IAOP’s Media Alliance Partners contact us via email at: memberservices@outsourcingprofessional.org.

For information about how IAOP professional and corporate members can contribute editorial content for IAOP’s Media Alliance Partners publications download here.